What’s the best way to venerate deserving NFL superfans? How about inducting a chosen few into the Pro Football Hall of Fame. We worked with Ford and the Pro Football Hall of Fame to do just that. These special individuals will be nominated by real Hall of Famers, and will go through the same induction process and ceremony as actual Hall of Fame inductees. Click on the pic to be taken to the site.
OK, so we did a Harlem Shake video too.
I led this 360 project for Pepsi Max as the Group Creative Director of Pepsi at Chiat. In this viral film, Jeff Gordon celebrates the bold ingenuity of a zero calorie cola in disguise by taking one unsuspecting car salesman on the test drive of his life.
Earned over 26 million views in less than a week. And more than 100 million in the following six months.
We wanted to leverage Jeff Gordon's 10 year partnership with Pepsi MAX in an interesting way. The challenge was creating a piece of content that would appeal to a larger audience and break out of the niche following in the motorsports world.
The fastest growing segment in the US auto market is Compact SUVs. The last thing people needed was yet another to choose from. The problem? Ford was introducing one for the first time ever and had to get on to people’s lists and into their hearts fast. So we started before vehicles were even available by asking a blind question:“What’s that thing you’ve always wanted to try for the first time? And then we partnered with Ellen Degeneres, guess what? Thousands of people responded. And instead of making traditional advertising we created a web series with Ellen and made people’s first-evers happen with the First-Ever EcoSport.
Jim Riswold yelled at me a lot while I was writing this campaign at Wieden.
Wrote some of the Under The Blue Arch ads for Goodby.
Wrote this at Wieden in Amsterdam
Freelanced as a Creative Director & Writer and had a lot fun working on this project.
It's called Axe in the US and Lynx in the rest of the world. An ad I did for BBH London.
This is an award-winning Levi's campaign I did while at BBH in London.
