I led this 360 project for Pepsi Max as the Group Creative Director of Pepsi at Chiat. In this viral film, Jeff Gordon celebrates the bold ingenuity of a zero calorie cola in disguise by taking one unsuspecting car salesman on the test drive of his life.
Earned over 26 million views in less than a week. And more than 100 million in the following six months.
We wanted to leverage Jeff Gordon's 10 year partnership with Pepsi MAX in an interesting way. The challenge was creating a piece of content that would appeal to a larger audience and break out of the niche following in the motorsports world.
What’s the best way to venerate deserving NFL superfans? How about inducting a chosen few into the Pro Football Hall of Fame. We worked with Ford and the Pro Football Hall of Fame to do just that. These special individuals will be nominated by real Hall of Famers, and will go through the same induction process and ceremony as actual Hall of Fame inductees. Click on the pic to be taken to the site.
Wrote this at Wieden in Amsterdam
This is an award-winning Levi's campaign I did while at BBH in London.
OK, so we did a Harlem Shake video too.
Jim Riswold yelled at me a lot while I was writing this campaign at Wieden.
It's called Axe in the US and Lynx in the rest of the world. An ad I did for BBH London.
Wrote some of the Under The Blue Arch ads for Goodby.
Some viral films created for Shiner Bock. Also directed by me.
Ricky Gervais voiced the rabbit and Pink was the voice of the alligator. Also directed it. Had to do some pretty fancy talking to convince Method to donate all the special effects.
