I led this 360 project for Pepsi Max as the Group Creative Director of Pepsi at Chiat. In this viral film, Jeff Gordon celebrates the bold ingenuity of a zero calorie cola in disguise by taking one unsuspecting car salesman on the test drive of his life.

Earned over 26 million views in less than a week. And more than 100 million in the following six months.

We wanted to leverage Jeff Gordon's 10 year partnership with Pepsi MAX in an interesting way. The challenge was creating a piece of content that would appeal to a larger audience and break out of the niche following in the motorsports world.